Crossroads Hospice Charitable Foundation is a non-profit that is dedicated to helping people understand the beauty and tremendous impact of hospice and palliative care. They provide support for caregivers, grief recovery education, and pour funds into hospice and palliative care organizations across the country.
We’re honored that CRHCF chose to work with us. They’re an incredible group of passionate people who exemplify how a non-profit should operate, and we love helping grow their brand and web presence.
Crossroads Hospice Charitable foundation has a stellar staff of hospice and palliative care experts, with decades of expertise in caregiver support, grief recovery, and end-of-life care.
Unfortunately, no one really knew that they existed or how they were empowering communities across the United States. We needed to connect their content and their wealth of knowledge to the people and communities that needed it most.
We needed to get CRHCF found, provide their visitors with a pleasant, cohesive web experience across all devices, make available their immense wealth of knowledge, and show how they were providing communities across the country with end-of-life education.
To accomplish this, our goals were clear:
Establish the foundation’s business and community goals, and identify which key metrics would best show progress towards moving the needle.
Redesign the CRHCF website from the ground-up, with a focus on responsive design and providing a seamless experience for users, regardless of device type.
Create quality content at a scheduled pace to help CRHCF use their vast end-of-life care and bereavement knowledge to consistently answer the questions searchers were asking.
Develop a social strategy to help the foundation position itself as a key influencer in the end-of-life industry, grow their audience, and help them truly connect with the people they serve.
After the initial relaunch, it took time for the new design and optimizations to begin showing results. As sure as anything, though, the traffic and conversions began to flow in — to the tune of a 214% increase in traffic across all devices.
After revamping the CRHCF social presence, establishing a social schedule, and engaging in 1-one-1 user interaction, we saw (and continue to see) an incredible 2200% in website traffic originating from social platforms, and a giant boom in social followership.
As we continued to put effort into producing consistent, quality content for CRHCF, the work began to pay off. We helped achieve a 214% increase in website traffic originating from Google search and other search engine queries.
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